Alison Garwood Jones

Creative is fragile

May 12, 2017

BBDO in Applied Arts Magazine, by Alison Garwood-Jones

“Any great work you see out there probably died five times. Creative is fragile. Every step of the way there’s going to be a barrier of some sort, so you have to be relentless with your ideas. Your clients will thank you.” My favourite quote from Denise Rossetto and Todd Mackie, co- SVP’s and Executive Creative Directors at BBDO Toronto. I profiled their agency in the June issue of Applied Arts Magazine.

BTW: BBDO is the ad agency that inspired and informed Matt Weiner’s TV series, Mad Men. But because it’s 2017 women are in 40% of the leadership roles at the Toronto shop.

This one’s for you, Peggy.

I like art director, Peter Zaver’s handling of the opening.

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