Alison Garwood Jones

Social Media Week Toronto #SMWTO

Originally published in November 2017 in Blog, Social Media Week

This post was first published on the Applied Arts Blog during Social Media Week Toronto 2017. Michelle Pinchev is the executive director of Social Media Week Toronto, an independently organized event that is part of a global network of Social Media Week conferences. Pinchev is also the founder of Pinch Social, a boutique social media […]

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When process smothers stories

Originally published in November 2017 in Blog, Social Media Instructor

At some point, anguish over process overtook the focus on stories in the online world. Tina Brown made this observation this week on Alec Baldwin’s podcast, Here’s The Thing. Tina Brown. Watercolor sketch by Alison Garwood-Jones What Brown said was, “It’s no longer about stories and pictures and captions and words, which is what I […]

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Thank you

Originally published in October 2013 in Blog

TORONTO: Social Media Marketing Workshop Thanks to everyone who attended yesterday’s workshop. Biggest takeaway: Don’t collect, connect. Numbers pale in importance to great content, especially when so many more people are buying their page views to artificially boost their popularity.

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