I’m a big fan of Kat Gaskin’s physical Content Planners.
Content Marketing
I help brands tell stories that address customer questions, needs, and concerns in a fresh and compelling way. Since content marketing is a “relationship-building, awareness-making, loyalty-boosting tool,” and not a direct sales tool, we will not be telling stories about why folks should buy your product. Old fashioned push marketing is (a) not engaging, (b) not useful to your target audience, and (c) annoying. Some of my past clients have included The Merchant Tavern and The Art Canada Institute, and a growing number of former print journalists.
Custom Profile Illustration
Does your bitmoji express the real you (even with 1.9 septillion options)? Not in my books. Hand-drawn portrait illustrations catch the flutter of your spirit and reveal your hidden strengths way better than the frozen stare of digitized art. Email me if you’re looking for a custom illustrated portrait for an About Page, social media profile, or just for your wall. This form explains how to order your one-of-a-kind likeness. Note that the starting price goes up for complicated portraits.
Graphic Recorder
As an artist consultant and graphic recorder to brands and non-profit organizations, I provide a fresh perspective for those looking to clarify their marketing message or solve a problem, be it organizational, financial, social or cultural. I have worked with TEDx c0nference (female momentum in society), Lean In Canada (tackling gender bias and diversity in the workplace) The City of Toronto, (crafting a gender neutral budget), The Merchant Tavern (new menu items) and Montecito (window art).
That’s me with Kristyn Wong-Tam after the Gender Equal Budget meeting, January 2017.
Still not convinced? I made this short video to explain the difference an artist consultant can make for organizations looking to forge new strategies and business outcomes:
Art Instructor
I also love to teach online and in-person art classes.
This class was with Jamii Esplanade, a non-profit community organization in Toronto.
This online class was for alumni of Toronto’s Rotman School of Management at the University of Toronto.
My YouTube series, The Ink Spot, offers 60-second art lessons:
Speaker/Workshop Leader
I am a workshop leader and conference speaker on content marketing and social media strategy and tactics for brands and freelancers. Clients have included the Ontario Colleges Higher Education Summit, the University of Toronto’s School of Continuing Studies, IABC Toronto’s PIC (Professional Independent Communicators), PodCamp Toronto, OpenText, the Professional Writers Association of Canada, the Canadian Media Guild, and Bishop’s University (Morris House Reading Series, SWEET).
Instructor
I’m an instructor (online and in-class) at the University of Toronto’s School of Continuing Studies. I teach Foundations of Digital Communications Strategy and Social Media and Writing Digital Content. In 2021, I was awarded an Excellence in Teaching Award – Business and Professional Studies from the University of Toronto (SCS).
Advisor
I am also a member of the Program Advisory Committee for Social Media Week Toronto and The School of Media Studies and Information at Humber College. As a member of the Quadrangle Society, I mentor Junior Fellows at Massey College at the University of Toronto.