Alison Garwood Jones

Do you have to be an extrovert to be on social media?

September 28, 2020

Photo: Gary Chen

I only take to social media when I feel I have something compelling to share.

Compelling for me is not about waving your arms or starting fires, it’s about being quietly and deeply human. It’s about embracing the original ideals of social media — namely scaling empathy through the power of self-publishing.

In these clips, I talk about how you don’t have to be an extrovert to be on social, but you do have to learn and practice “getting outside of yourself.” The following clips are from my interview with Nargiz Mammadova, the co-founder and CEO of the Destin AI app, an AI-powered virtual guide that simplifies the immigration process to Canada. (

Nargiz and I met a few years ago after I delivered a talk for IABC Toronto. She came bounding up to me. It turns out, while building the Destin AI app with her team, she was simultaneously filming a web series of interviews with creative entrepreneurs, both as a way to fuel and encourage herself through the day-to-day challenges of building something that didn’t yet exist, but as inspiration for her friends, also trying to make their way through disrupted workplaces and the evolving technological landscape.

Our conversation was shot pre-Covid.

You can check out all of Nargiz’s full interviews (including this one) at:

Produced by Nargiz Mammadova • Videographer: Gary Chen • Video Editing: Elnur Valiyev


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