Content Marketing Archives - Alison Garwood-Jones Alison Garwood-Jones

Learner Profile: Megan Fleming

Originally published in January 2024 in Blog

A look at how continuing education and a plan helped one learner find her dream job.

My First Student With a Job in AI

Originally published in August 2023 in Blog, University of Toronto School of Continuing Studies

A few weeks after a posted this, the University of Toronto (SCS) published an interview with the talented student I profile in this blog. Earlier this month, I got an email from a former student who said she was moving on from a career as a digital content specialist to take on an AI-centric […]

Don’t Google Yourself, Try Binging

Originally published in August 2023 in Blog

No pretty pictures today • All business To my writer friends trying to improve their online presence (all of us): Don’t Google yourself, starting “Binging” your name. Find out what sources Chat GPT-4 in collaboration with Bing search are using to tell your story. This story is what prospects will see and believe. My results […]

This is Your Brain on AI

Originally published in May 2023 in Blog

What are the incentives to think for ourselves now that we are starting to outsource thinking to machines? Will the long-term effect of ChatGPT on our brains be similar to the impact of fast food on our bodies? The more I use ChatGPT to help me write, the more I feel my brain getting flabby […]

Summer School

Originally published in May 2023 in Blog

As a freelance writer and illustrator, it’s my job to stay on top of the latest tools to create, market and distribute my writing, illustrations, videos and audio content. If this is relevant to your job too, join me in class this summer for Digital Communications Strategy & Social Media (also available in Micro courses) […]

AI and Eureka

Originally published in March 2023 in Blog

I’m finding that incorporating AI’s output into my own writing makes me feel further from my subject (and clients), not closer.

Content Relief Supplements

Originally published in February 2023 in Blog

I’m suffering from mood swings … over AI. I go from “Holy Wow, this is cool. Let me ask it this question” to “How dare the Tech Bros foist this upon us when we’re still climbing out of a pandemic.” In my sleep-deprived moments, Generative AI feels like content marketing in a pill. I know […]

Back to School

Originally published in August 2022 in Blog, Continuing Education

You asked, and we responded. Starting this fall, I’ll be teaching the NEW Micro Course versions of the University of Toronto SCS’s popular 12-week course Foundations of Digital Communications Strategy and Social Media. • 2875A – Digital Communications Strategy: Defining Your Business Objective – this 5-week course starts Wednesday, September 7th at 6 pm ET. • […]

Fall Courses

Originally published in August 2022 in Blog

BACK TO SCHOOL: I’ve expanded my teaching lineup this fall to include a 5-week Micro Course designed for students looking to develop specific skills much faster through compact learning opportunities. Head over to learn.utoronto.ca and type in these course numbers to learn more, or click the links below: 2875 – Foundations of Digital Communications Strategy and Social Media (12 weeks) […]

Alison Garwood Jones

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