Alison Garwood Jones

Social Media: Chapter One is Over

Originally published in January 2023 in Blog, Social Media Instructor, University of Toronto School of Continuing Studies, Webinars

I’ve often said that teaching digital communications is not like guiding a class through the 17 French verb conjugations. Those won’t change. Digital comms … not so much. Think: cinematic storm clouds and thunderclaps, and maybe an arena full of bucking broncos! So here I am again writing down ideas on tiny torn-up sheets of […]

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Back to School

Originally published in August 2022 in Blog, Continuing Education

  You asked, and we responded. Starting this fall, I’ll be teaching the NEW Micro Course versions of the University of Toronto SCS’s popular 12-week course Foundations of Digital Communications Strategy and Social Media. • 2875A – Digital Communications Strategy: Defining Your Business Objective – this 5-week course starts Wednesday, September 7th at 6 pm ET. […]

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Fall Courses

Originally published in August 2022 in Blog

BACK TO SCHOOL: I’ve expanded my teaching lineup this fall to include a 5-week Micro Course designed for students looking to develop specific skills much faster through compact learning opportunities. Head over to learn.utoronto.ca and type in these course numbers to learn more, or click the links below: 2875 – Foundations of Digital Communications Strategy and Social Media (12 weeks) […]

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Avoid the hard sell

Originally published in October 2020 in Blog, Continuing Education, Social Media Instructor, Toronto Illustrators

As a University of Toronto (SCS) instructor in #DigitalStrategy, I like coming up with different ways to explain what it takes to build a commercial relationship with your audience, without being obnoxiously salesy or transactional. #AdBlockers When you want something too much  … it doesn’t happen. #Desperation The art of persuasion is about laying down […]

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Do you have to be an extrovert to be on social media?

Originally published in September 2020 in Blog, Social Media Instructor, Video, Webinar Host

Do you have to be an extrovert to be on social media? No, but you do have to have the patience and editing chops to only share stories that are genuine.

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Avoiding a scoreboard approach to social media

Originally published in September 2020 in Blog, Social Media Instructor, Toronto Illustrators, Video, Webinar Host, Webinars

Why it’s important to avoid a scoreboard approach to social media, especially if you are an artist.

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My next IABC Keynote Address

Originally published in September 2020 in Blog, Illustration, Social Media Instructor, Toronto Illustrators

When Covid-19 sent us into lockdown in March, I spent the rest of the month, and all of April, endlessly scrolling on my phone, with no focus and zero discipline.  By May, I was taking notes on how the pandemic was rearranging the economy.  By June, I was ready to put myself back out into […]

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