As a University of Toronto (SCS) instructor in #DigitalStrategy, I like coming up with different ways to explain what it takes to build a commercial relationship with your audience, without being obnoxiously salesy or transactional. #AdBlockers When you want something too much … it doesn’t happen. #Desperation The art of persuasion is about laying down […]
Avoid the hard sell
Originally published in October 2020 in Blog, Continuing Education, Social Media Instructor, Toronto Illustrators
Do you have to be an extrovert to be on social media?
Originally published in September 2020 in Blog, Social Media Instructor, Video, Webinar Host
Do you have to be an extrovert to be on social media? No, but you do have to have the patience and editing chops to only share stories that are genuine.
Read moreAvoiding a scoreboard approach to social media
Originally published in September 2020 in Blog, Social Media Instructor, Toronto Illustrators, Video, Webinar Host, Webinars
Why it’s important to avoid a scoreboard approach to social media, especially if you are an artist.
Read moreMy next IABC Keynote Address
Originally published in September 2020 in Blog, Illustration, Social Media Instructor, Toronto Illustrators
When Covid-19 sent us into lockdown in March, I spent the rest of the month, and all of April, endlessly scrolling on my phone, with no focus and zero discipline. By May, I was taking notes on how the pandemic was rearranging the economy. By June, I was ready to put myself back out into […]
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