Alison Garwood Jones

The Future of Blogging

Originally published in May 2023 in Blog

What is the future of blogging in the Age of AI? Here is my dot connecting so far.

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Summer School

Originally published in May 2023 in Blog

As a freelance writer and illustrator, it’s my job to stay on top of the latest tools to create, market and distribute my writing, illustrations, videos and audio content. If this is relevant to your job too, join me in class this summer for Digital Communications Strategy & Social Media (also available in Micro courses) […]

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Back to School

Originally published in August 2022 in Blog, Continuing Education

  You asked, and we responded. Starting this fall, I’ll be teaching the NEW Micro Course versions of the University of Toronto SCS’s popular 12-week course Foundations of Digital Communications Strategy and Social Media. • 2875A – Digital Communications Strategy: Defining Your Business Objective – this 5-week course starts Wednesday, September 7th at 6 pm ET. […]

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Fall Courses

Originally published in August 2022 in Blog

BACK TO SCHOOL: I’ve expanded my teaching lineup this fall to include a 5-week Micro Course designed for students looking to develop specific skills much faster through compact learning opportunities. Head over to learn.utoronto.ca and type in these course numbers to learn more, or click the links below: 2875 – Foundations of Digital Communications Strategy and Social Media (12 weeks) […]

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Student Success Stories

Originally published in January 2022 in Blog, Continuing Education, Social Media Instructor, University of Toronto School of Continuing Studies

Just a few of the students who came to class with very sharp pencils. If you are on this page because you’re thinking of enrolling in my University of Toronto Digital Strategy course, I can see you! But seriously, Hi, I’m glad you stopped by. Whenever I take a course — I took Creating Comics […]

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Goodbye, Instagram. Hello again, WordPress

Originally published in July 2021 in Blog

What? You didn’t hear the news? Instagram’s 3-column scrolling gallery loved by illustrators, photographers and influencers alike is going away.  The very thing that makes Instagram unique — its square photo sharing feature (and filters) — is about to be wiped out and replaced by all video all the time. But why? you ask.   […]

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Avoid the hard sell

Originally published in October 2020 in Blog, Continuing Education, Social Media Instructor, Toronto Illustrators

As a University of Toronto (SCS) instructor in #DigitalStrategy, I like coming up with different ways to explain what it takes to build a commercial relationship with your audience, without being obnoxiously salesy or transactional. #AdBlockers When you want something too much  … it doesn’t happen. #Desperation The art of persuasion is about laying down […]

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Do you have to be an extrovert to be on social media?

Originally published in September 2020 in Blog, Social Media Instructor, Video, Webinar Host

Do you have to be an extrovert to be on social media? No, but you do have to have the patience and editing chops to only share stories that are genuine.

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Avoiding a scoreboard approach to social media

Originally published in September 2020 in Blog, Social Media Instructor, Toronto Illustrators, Video, Webinar Host, Webinars

Why it’s important to avoid a scoreboard approach to social media, especially if you are an artist.

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My next IABC Keynote Address

Originally published in September 2020 in Blog, Illustration, Social Media Instructor, Toronto Illustrators

When Covid-19 sent us into lockdown in March, I spent the rest of the month, and all of April, endlessly scrolling on my phone, with no focus and zero discipline.  By May, I was taking notes on how the pandemic was rearranging the economy.  By June, I was ready to put myself back out into […]

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