Alison Garwood Jones

Avoid the hard sell

Originally published in October 2020 in Blog, Continuing Education, Social Media Instructor, Toronto Illustrators

As a University of Toronto (SCS) instructor in #DigitalStrategy, I like coming up with different ways to explain what it takes to build a commercial relationship with your audience, without being obnoxiously salesy or transactional. #AdBlockers When you want something too much  … it doesn’t happen. #Desperation The art of persuasion is about laying down […]

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Do you have to be an extrovert to be on social media?

Originally published in September 2020 in Blog, Social Media Instructor, Video, Webinar Host

Do you have to be an extrovert to be on social media? No, but you do have to have the patience and editing chops to only share stories that are genuine.

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Avoiding a scoreboard approach to social media

Originally published in September 2020 in Blog, Social Media Instructor, Toronto Illustrators, Video, Webinar Host, Webinars

Why it’s important to avoid a scoreboard approach to social media, especially if you are an artist.

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My next IABC Keynote Address

Originally published in September 2020 in Blog, Illustration, Social Media Instructor, Toronto Illustrators

When Covid-19 sent us into lockdown in March, I spent the rest of the month, and all of April, endlessly scrolling on my phone, with no focus and zero discipline.  By May, I was taking notes on how the pandemic was rearranging the economy.  By June, I was ready to put myself back out into […]

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Student Success Stories

Originally published in August 2020 in Blog, Continuing Education, Social Media Instructor

Just a few of the students who came to class with very sharp pencils. If you are on this page because you’re thinking of enrolling in my University of Toronto Digital Strategy course, I can see you! But seriously, Hi, I’m glad you stopped by. Whenever I take a course — I took Creating Comics […]

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My Top 10 Takeaways from Social Media Week Toronto, 2018

Originally published in November 2018 in Blog, Social Media Week Toronto 2018

Illustration by Alison Garwood-Jones If you are a social media user in 2018, do yourself and your friends a favour and be adaptable, patient, proactive, and hopeful. And share some of your professional failures on LinkedIn. In an Insta-perfect world, people are looking for ways to better connect with and learn from each other. These […]

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New grads need jobs

Originally published in April 2018 in Blog, Jobs for new graduates, Uncategorized

SHAMELESS PLUG, TORONTO: Dear recent university grads: Please join me this summer if you want to earn an in-demand certificate in Digital Strategy from the University of Toronto’s School of Continuing Studies (@UofTSCS). In just four weeks, you’ll develop essential job-ready employment skills, and lay the foundation for career success to last a lifetime. Learn […]

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When process smothers stories

Originally published in November 2017 in Blog, Social Media Instructor

At some point, anguish over process overtook the focus on stories in the online world. Tina Brown made this observation this week on Alec Baldwin’s podcast, Here’s The Thing. Tina Brown. Watercolor sketch by Alison Garwood-Jones What Brown said was, “It’s no longer about stories and pictures and captions and words, which is what I […]

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