Alison Garwood Jones

I Am Canadian

February 16, 2025

One late Friday night in the summer of 2000 I was working as a host at the Bier Markt in Toronto. The place was rammed and the energy was sky-high due in no small part to the band, the Carpet Frogs (aka. The Guess Who).

In an unexpected twist, the music stopped (it could have been American Woman) and this cute guy stepped up on stage and took over the microphone. That’s when we heard it: The “I AM CANADIAN” rant which showed us how to turn meek into the most delicious display of bad assery since … uh … maybe never?

Suffice it to say, Jeff Douglas (Joe) brought the house down and united Canadians in every bar he visited during his cross-country tour for that award-winning Molson ad campaign.

It wasn’t the beer, it was Joe and our love for Canada.

Happy Birthday to our flag #flagday#60 and this ad #25 -👏🏼@thornleyfallis@nsjeffdouglas ♥️

 

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