I’ve yet to hear someone describe an AI output as “One for the ages” “A rallying cry” “World-changing” Now ask yourself: has a phrase from ChatGPT ever inspired a spontaneous standing ovation at your desk? For me, an unexpected “huh!” is as high as my emotions have climbed. As new tech floods the zone, and […]
Going Outside
Originally published in January 2026 in Blog
Can copywriting still inspire? You better believe it. This message was the first line in the fine print of my HydroFlask warranty. I fished the folded note from my new water bottle, and, for whatever reason, decided to read it. To me, it doesn’t matter how they came up with this message — AI, humans, […]
