Alison Garwood Jones

Can copywriting still inspire?

You better believe it.

This message was the first line in the fine print of my HydroFlask warranty.

I fished the folded note from my new water bottle, and, for whatever reason, decided to read it.

To me, it doesn’t matter how they came up with this message — AI, humans, canine consultants … — it reached me.

I’m keeping it close.