I’ve yet to hear someone describe an AI output as
“One for the ages”
“A rallying cry”
“World-changing”
Now ask yourself: has a phrase from ChatGPT ever inspired a spontaneous standing ovation at your desk? For me, an unexpected “huh!” is as high as my emotions have climbed.
As new tech floods the zone, and companies reassess the role of writers to their success and continuous adaptation, the Davos speech by Prime Minister Mark Carney was a timely reminder that
• Good writing is good thinking. The best examples tap into decades of hands-on experience in the real world.
• Carney is the ultimate SME. That explains why he wrote his own speech. Two days after Davos, the PM handed his next speech over to his team and proceed to deliver political pablum at a cabinet forum in Québec City. Wait, what?
• Good writing is the ultimate survival strategy for nations, brands, and knowledge workers.
Finally, good writing is not an exercise in nostalgia. What Carney’s speech showed us is that clear, impactful writing is the very foundation of every challenge we now face. When your writing meets the moment, your audience will notice.
If you are keen to sharpen your writing and critical thinking skills, join me in class at the University of Toronto School of Continuing Studies for:
3681: Writing Digital Content in the Age of AI — Focuses on practical writing tips for content marketers.
2875: Digital Communications Strategy and Social Media in the Age of AI — Shows PR and marketing pros how to adopt a strategic approach to their digital communications management.
