Alison Garwood Jones

Reasons for Hope

February 22, 2022

U.S. Women's Soccer Win Equal PayI’m not a soccer nut. At all. But I love a good Davida and Goliath matchup.

Yesterday, a powerful drop kick soared across the big blue sky. The U.S. Soccer Federation finally agreed to pay the women’s national team the same salary as the men’s.

Prior to that, the women’s winning streak (better than the men’s), their viewership record (on par with the English Premier League) and their popularity with advertisers were all ignored.

In 2019, the women filed a gender discrimination lawsuit. In 2020 a federal judge dismissed their equal pay arguments, but the players appealed. And yesterday, they won.

This win coincides with the workplace shift to pay transparency playing out on LinkedIn and Twitter.


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What’s on my nightstand

February 16, 2022

The Vanderbilt's Breakers

WHAT’S ON MY NIGHTSTAND: Anderson Cooper’s Vanderbilt: The Rise and Fall of an American Dynasty (Harper Collins, 2021)

Anderson’s clear-eyed analysis of all the ways his Vanderbilt forebears set out to be as unequal as possible is America itself.

This is the story of entrepreneurship, wealth, success, and individualism built on the myth that all of it is available to anyone who is willing to work hard without help (another myth).

When I scan the non-fiction landscape today — all the articles, podcasts, vlogs, and social media conversations — I’m moved by the number of Americans, from all walks of life, who are staring this myth in the eye for the first time in their lives.

Some are shaking their fists at it, others are throwing punches or giving it the middle finger, but most are weeping at its feet. They are rejecting hustle culture and the winner-take-all definition of success that has long been the gas in America’s engine. BTW, Canada has always breathed in its fumes.

When this identity crisis subsides and another America emerges, it will be interesting to see if the country insists on more meaning behind all the striving, and if it chooses to help a wider swath of folks get there.

Those Americans who have never been equal have been insisting on this for centuries.

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The Best Way to Complain

February 8, 2022

James Murphy on Complaining

This moment in time calls for some slap-dash oil brushes.

Once again I turned to the “Classic Paints” collection by Sadie Lew, a Colorado-based designer committed to “making the digital look traditional.”

The model is James Murphy, one of the more intriguing lost boys still riding this planet.

To learn more about Murphy, this Guardian article is a beauty.

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Don’t skip history class

January 11, 2022

As more tech companies hire programmers and developers without university degrees, here’s a thought: Incentivize employees who skipped the “humanities” by offering free access to online university courses in ethics, philosophy, comparative religion, mythology, and history (ancient and modern).

Then, increase their pay scale if they earn at least 80% in these courses.

Going forward, employers and employees with a solid grounding in history and human nature may save technology from some very existential “unintended consequences.”

Tech programmer



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Student Success Stories

January 6, 2022

Students from Alison Garwood-Jones's digital strategy class.
Just a few of the students who came to class with very sharp pencils.

If you are on this page because you’re thinking of enrolling in my University of Toronto Digital Strategy course, I can see you! But seriously, Hi, I’m glad you stopped by.

Whenever I take a course — I took Creating Comics and Graphic Novels (2489) last fall — I always Google the instructor. I want to know who they are, what they do in their day job, and if they have an original spark before I commit to spending several months with them.

Do what you love - Illustration by Alison Garwood-Jones

Illustration by Alison Garwood-Jones

I’ve been teaching Digital Communications Strategy and Social Media since the fall of 2014.

In that time, Vine has died, TikTok has burst out of the gates, and Facebook’s true colours have been revealed — as an espionage tool, an enabler of ads that target conflict and lies, and an all-round toxic waste dump.

Whatever happens next — Facebook and Twitter toss the uncivil ad model and become subscription-only, perhaps? — my course has adapted with every twist and turn, providing up-to-the-minute strategies and tactics on how to build and market your blog, vlog or podcast.

As a journalist, illustrator, host of the web series Willful (now on hiatus), and a Shopify vendor selling my hand-drawn illustrations on household wares (also on hiatus as I search for more eco/ethical suppliers), I know a thing or two about combining creativity with an entrepreneurial spirit. Digital tools have been central to my work and skills being discoverable.

U of T Learn More Illustration by Alison Garwood-Jones

Illustration by Alison Garwood-Jones

Let me share a couple of success stories so you can see how some of my former students have leveraged the course learnings to start new projects, or to land some really cool gigs in content creation, digital marketing, journalism, PR and politics:

Marcus: Marcus chose to blog about graffitti in Toronto for his class project in Foundations. His amazing story after he finished the Digital Strategy and Communications Managmemt Certificate was featured on U of T’s SCS blog in May 2019:

Marcus Tignanelli and the University of Toronto School of Continuing Studies

The most important thing this certificate taught me was how to tell and market your story.

Marcus Tignanelli isn’t your typical 24-year-old. As a City Councillor for North Bay, he is dedicated to revitalizing the city he loves. But his path to political leadership was not what you would expect.

Marcus began his career working as a hair stylist. After a few years, he grew interested in business strategy, and noticed a gap in his company’s social media presence. “I went to my boss and told him that I wanted to improve our social media, but I needed more education” says Marcus, who earned his Digital Strategy and Communications Management Certificate at SCS in 2018. “The company liked my enthusiasm, and supported my learning at SCS. I took on managing their social media strategy, and I would apply the skills I learned in class the next morning at work.”

Although Marcus was living in Toronto at the time, he was still very connected to his North Bay roots, and wanted to find ways to help his hometown thrive. “There is a large Indigenous population in North Bay, and I wanted to help youth learn new skills and foster self-confidence” he reflects. “So I started a training program, teaching high school students on the Indigenous Reserve hair dressing skills.” Marcus secured government funding, and launched a one-week fundamentals course, going into schools and teaching his trade pro-bono. The program was a huge success, igniting a training partnership with Mushkegowuk First Nation. It will soon run eight weeks out of the year, helping youth learn hands-on skills.

Meanwhile, Marcus wanted to go a step further in supporting North Bay. “I decided to run for City Councillor. It seemed like a natural step forward for me, because I have always been interested in politics. But everyone laughed. They said I was too young” he recalls. “All the other candidates were producing tons of print marketing materials. That wasn’t feasible for me cost-wise, so I leaned on the skills I learned at SCS.”

Marcus leveraged his new abilities in online campaign strategy and social media marketing. “The most important thing this certificate taught me was how to tell and market your story. My story was about fresh leadership and creating a vibrant and open North Bay. Instead of making promises, I focused my campaign on providing valuable information to voters who felt confused or ostracized by the political process” reflect Marcus. “I started a website and a blog- a skill I learned in class- and began educating voters. I blogged on topics like ‘why politics matter’, and ‘how to make your vote count’. I encouraged a younger demographic to care about the politics of their city, and get out and vote.”

Vote they did. Marcus won the election on October 22, 2018, and was sworn in as City Councillor on December 1.  Although he is busy serving his city, Marcus, who also won a Marilynn Booth Award for demonstrating academic success, personal commitment, and exemplary leadership, now aspires to take French courses at SCS to help him succeed in Canadian politics. “The skills I learned in this certificate helped me win the election” he says. “My advice to others would be that if you want to get ahead, but you don’t know the first step, SCS is that step.”


Student testimonial for class, Foundations in Digital Communications Strategy and Social Media

Justin’s story originally appeared in Ready Magazine in January 2021.


Eric Taucer

Eric came to class to execute an idea he had for a site dedicated to wilderness adventure.

He created, Under the Yoke. It’s not just a podcast and blog, but a brand offering a mix of interviews and tips, and a whole lot of good storytelling around the virtual campfire. website and podcast

Within two weeks of launching, Under the Yoke peaked at #3 in Apple Podcast Wilderness categories, and #32 in Apple Podcasts Sports.

He averaged 800 – 1000 unique downloads a week since the start of 2020 and has tracked downloads in 29 different countries, with about 8 countries making up the bulk of his viewership (Canada, USA, Denmark, UK, Norway, Germany, Belgium, Australia).

I even brought Eric back to class to talk about the nitty gritty of building a brand from the ground up, including creating his different customer profiles, setting his business objective (SMART goal), determining his KPI’s and measuring what worked.

• Andy: Andreanne was already an established beauty blogger at  A Certain Romance  when she signed up for my class three summers ago. Her goal was clear: she wanted to increase her visibility and get her first paid gig as a blogger/influencer. By week 2 of the course, she had crafted a focused SMART goal (take the course and I’ll explain what that means). By week 12, she had organically increased her subscribers by 54% and her pageviews by 140%. Shortly after the course was over, Andy was offered an unpaid community management internship with a natural beauty company (which she declined). She also interviewed for a paid position as a community manager/content creator for a beauty distributor. She decided it wasn’t a right fit, so she kept looking. In the meantime, an offer to do her first sponsored post came in. Not long after, she hit the jackpot when she was picked to be the new Web and Social Media Editor at Canadian House and Home‘s French Edition, Maison & Demeure. And as of this Spring she  became an Associate Editor at Chatelaine Magazine. Way to go, Andy!

Photo of Andreanne Dion, beauty blogger

Photo: Andreanne by Nick Reynolds

Kamini: Kamini signed up for my class hoping to gain some new digital skills during her job search.

Kamini blogged about her cat

She created a WordPress blog about her cat Hewitt. OK, do we really need another cat or cupcake blog? Yes we do, if it’s funny and well-produced. Last spring, when Kamini was preparing for a job interview with Portable Intelligence, she used her blog as her portfolio, and reviewed all 12 class decks so she felt prepared. Things went well and she ended up showing her blog and some of her cat videos during her interview.  Last June Kamini said yes to Portable Intelligence and became their Digital Marketing Specialist. It was her very first job in Canada since moving to Toronto from India. Go Kamini! PS: She has since retired her blog URL. Hewitt has moved on.

hewitt the cat

Hewitt by Kamini

Julian: Julian was the first student I had who chose to use the course to set up a podcast. The idea of creating a series of  fun and plain-speaking interviews for young gays who were new to big city living had been percolating in his mind for some time. In the fall of 2016, Julian debuted The Sassy Gay. Since then, he has kept a regular posting schedule and the show has become a recognized source of support in the LGBT community. Posts include: The Epidemic of Gay Loneliness and Coming out to your mom. He has also branched out and created a web series called Process where he interviews artists. Julian told me he was inspired by the class to challenge himself in the audio and video storytelling spaces. I’m proud of this guy.

• Shiva: Shiva Kumar Shunmugam took my online class in the Winter of 2016. He was one of the most active and engaged students in this class of 35. So much of what Shiva did and said was rooted in kindness and his strong desire to help other students who were adjusting to the demands of digital communications in their workplaces. When Hurricane Harvey hit metropolitan Houston a few years ago, Shiva, who manages the social media accounts for Beaumont, a town in northern Alberta, stepped in to help a family in Beaumont, Texas who emailed him accidentally. This Digital Strategy grad donned his superhero cape to help this family. Here is a teaser from CTV:

BEAUMONT, Alta. — Shiva Kumar Shunmugam was wrapping up a lazy summer afternoon tending to social media feeds for the Alberta town of Beaumont when a strange request came into the fire hall’s Facebook page.

“Terrell houses are flooding need help,” it said.

Beaumont, Alta., a town of about 18,000 just south of Edmonton, doesn’t have a Terrell neighbourhood and the area hadn’t seen a drop of rain in almost a week.

Shunmugam quickly realized he was dealing with someone in Beaumont, Texas, a community not far from Houston, that has a Terrell Avenue and was hit by Hurricane Harvey.

A woman near Dallas was seeking a rescue for her daughter’s family of four who had floodwater rushing into their Beaumont home.

In her frantic search for help, the mother mistakenly happened upon the page for the fire department in Beaumont, Alta., 3,800 kilometres away.

Shunmugam swung into action.

Shiva Kumar Shunmugam

You can read the full story of Shiva’s life saving community management tactics here. Suffice it to say, we’re proud to know this guy.

Jumol came to class as a PR & communications strategist and writer with bylines in IN Magazine, Notable Life, Xtra and  Local Love. But he had yet to write for a publication that allowed him to have deeper conversations that would encourage readers, especially in the LGBTQ community, to shift their perceptions from fear to love.


So Jumol created, Deeper Conversations, a “dose of soul-stirring conversations that cut straight to the heart of the matter featuring thought leaders, spiritual teachers and inspirational influencers who are passionate about healing, wellness and wholehearted living.” I’m proud to update here that Jumol was hired by Xtra as a contributing writer.  He was also the script for a recent Nike video campaign in Toronto featuring members of Canada’s Black #LGBTQ2 community.

Anais came to my course while on mat leave.

Anais, a digital strategy student

A marketing pro who loves analyzing human behaviour and understanding why we buy things we regret, why we don’t save money, and why we love a brand we’ve never even tried, she created a blog that digs into our purchase decisions, using a snackable blog format packed with illustrations.

• Wendy created Acorn & Thimble, a gorgeous sage and blush site to showcase her sewing skills and pattern reviews.

This is her Sorrento Bucket Hat.

Sorrento Bucket Hat

Could she be any more charming?

Wendy in her bucket hat

• Elsa: Wendy’s classmate, Elsa, is also a genius at the sewing machine. She came to class as a fashion entrepreneur hoping to create brand awareness for her designs, unisex African streetcar pieces called NanaBenz. Elsa explains the name for her company: “I wanted to pay homage to my matriarchs who were #BossLady of their times. ‘Les Nana Benz’ was a term used to describe wealthy West African female merchants who built their fortune from trading textiles.”

• Sarah: When Covid-19 hit, Sarah decided to go with a topic that felt really personal. Sarah’s Silver Linings is a lifestyle blog/vlog with tips and commentary about how to make the most of this life, all while growing out your silver hair.

Sarah McCarthy

About nine weeks into posting to her blog and Instagram. Sarah and her blog appeared on Global Morning Atlantic in a Top 10 roundup of people making the most of the lockdown .

Since I started teaching, I have witnessed many success stories. One more pops to mind. A lot of people who come to my class are fleeing dying industries.  David was a copy editor at The Hamilton Spectator who felt confident enough with the new digital smarts he acquired in class to seek a job as a Communications Associate at the MaRS Centre for Impact Investing. “It was only a matter of time before the paper let me go,” he said. Like so many, David abandoned print media in favour of a communications job with more growth potential and stability.

Join me this term if you want to learn how to adapt to the new digital economy, or apply a strategic mindset to an idea you have for a written blog, web series or podcast. To learn more, check out this webpage from the University of Toronto’s School of Continuing Studies.

I hope to see you soon,






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Partying from home

December 29, 2021


I can’t decide what to wear from home on NYE.

What do you think?

A, B, or C?

Happy New Year!


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Happy Holidays!

December 17, 2021

Happy Holidays from Alison Garwood-Jones

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new york, NEW YORK!

December 14, 2021

New York in the fifties drawing by Alison Garwood-Jones

Peg couldn’t believe how dense the skyline was getting. 


Illustration by Alison Garwood-Jones – Photo: Getty Images

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Book Review: Good Burdens

December 9, 2021

Review of Good Burdens by Alison Garwood-JonesPhoto: Alison Garwood-Jones

A word to the wise: Santa was scrolling on his phone all morning and by 10 am he was spent. For a guy who laughs all the time — Ho, Ho, Ho — you’d think he, of all people, would be the one to understand the joy of missing out (#JOMO). 

But no. Even someone as giving and proactive as Santa — “On Dasher, on Dancer …” — can get sucked in by technology and lose his sense of purpose. It all felt so familiar. 

Detecting my own disenchantment with tech, a colleague sent me Christina Crook’s latest book, Good Burdens: How to Live Joyfully in the Digital Age. Christina’s a compelling writer on the topic of our digital wellbeing. She actually coined the term #JOMO that sparked a global self-awareness movement around what our reactive relationship to technology was doing to us (refer back to Santa). 

Good Burdens looks at what happens when tech takes us away from the kind of work that adds meaning back to our lives. One of my biggest challenges as writer and illustrator is figuring out how to use the internet to enhance and support my creativity without allowing it to suck me in and spit me back out empty-handed. 

Crook shows us how to establish daily commitments offline that change the way we show up in the world. It’s about being attentive to yourself, the things you care about, and how you spend your time.

Drawing of an interior by Alison Garwood-JonesHere’s an early morning drawing I recently made because I put my phone in a drawer. 

In the beginning, establishing new habits will make you feel like Odysseus tying himself to the mast of his ship to avoid the lure of the sirens. But before long, the sense of strength and wellbeing that comes with taking back your power will alter how you relate to technology. Still, resisting addictions takes work and vigilance. It’s a daily commitment to fighting the good fight. 

Crook’s timing is perfect. Her thoughts on realigning our energies, increasing our intentionality, and prioritizing our wellbeing coincide with the global push for a four-day work week and a brand new law here in Ontario that gives people the right to disconnect from work and email.  Her book would make a meaningful gift and the perfect guide to using our time wisely.


Disclosure: Karen McMullin at Nimbus sent me a copy of Good Burdens to read, but not necessarily review. But this is too good and important a book to keep to myself. 


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Truman Capote

November 28, 2021

Truman Capote was the “great dissembler” — someone whose prose switched channels back and forth between fact and fiction until they merged in technicolour.

Truman Capote having lunch and gossiping

At least, that’s the word Truman’s lawyer, Alan U. Schwartz, used to describe his client in the Afterword to Summer Crossing (Capote’s lost first novel published by Schwartz in 2005).

By the 1970s, if not earlier, a deadly combination of dissembling and alcohol had rendered Truman persona non grata at every New York party. By 1984 he was dead. Simply put, he had become too acute.

Truman left Alan — his “avvocato” — with the delicate task of deciding which abandoned manuscripts to publish, if any. 

A deadly combination of dissembling and alcohol had rendered Truman persona non grata at every New York party.

In the end, Answered Prayers, Truman’s patchwork of a novel profiling the haunting tradeoffs and cruel limitations New York’s most exquisite society swans made when they married money, was never bound and sold. 

But Capote aficionados know that Truman’s powers of observation were on full display as early as the mid-1940s. Capote was a master of raw truths. Here’s one of my favourites, and how I imagine the characters looked in the illustration above. 

“Lunch today with M. Whatever is one to do about her? She says the money is gone finally, and unless she goes home her family refuse absolutely to help. Cruel, I suppose, but I told her I did not see the alternative On one level, to be sure, I do not think going home possible for her. She belongs to that sect most swiftly, irrevocably trapped by New York, the talented untalented; too acute to accept a more provincial climate, yet not quite acute enough to breathe freely within the one so desired, they go along neurotically feeding upon the fringes of the New York scene.”

Truman Capote, Summer Crossing (New York: Random House, 2005). Afterword by Alan U. Schwartz.

Truman Capote, Portraits and Observations: The Essays of Truman Capote (New York: Random House, 2007), p. 11 from the “New York” observation.

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