Alison Garwood Jones

Creative is fragile

May 12, 2017

BBDO in Applied Arts Magazine, by Alison Garwood-Jones

“Any great work you see out there probably died five times. Creative is fragile. Every step of the way there’s going to be a barrier of some sort, so you have to be relentless with your ideas. Your clients will thank you.” My favourite quote from Denise Rossetto and Todd Mackie, co- SVP’s and Executive Creative Directors at BBDO Toronto. I profiled their agency in the June issue of Applied Arts Magazine.

BTW: BBDO is the ad agency that inspired and informed Matt Weiner’s TV series, Mad Men. But because it’s 2017 women are in 40% of the leadership roles at the Toronto shop.

This one’s for you, Peggy.

I like art director, Peter Zaver’s handling of the opening.

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Window Art: My process

May 9, 2017

We all have skills that are lying dormant — for whatever reason. For me, it was art.

A dozen years ago, when I was trying to break into journalism (with no degree in the field and no contacts), getting writing gigs was all-consuming. And it was creative, so not drawing didn’t feel like such a loss.

None of us cold have predicted the Maker Movement and its subsequent publishing channels (Instagram, Pinterest, Twitter, WordPress, and even LinkedIn), or the rise in paid gigs for surface designs on walls, windows, tote bags and teacups.

With afforable design programs, the ability to market yourself internationally, one-swipe billing and e-payments it’s so much easier to be your own boss.

So what skill are you sitting on that, (a) you used to love doing but stopped, and, (b) that you could ressurect and monetize in today’s economy?

My Process (this gig was at The Merchant Tavern in Toronto):

• Read the menu and ask for a list of suppliers. Pick out food items that make the best designs

• Use a simple drawing style and sketch a handful of food items (legibility above all else).Window art plan for the Merchant Tavern in Toronto

•Arrange your designs around your key message. Check out MyFonts.com for typeface styles appropriate to your message.

Window art plan for the Merchant Tavern in Toronto

• Then map the rough sketch out on your window. I didn’t grid the drawing or the window, so the spacing wasn’t exact. Certain items did not make the cut, like the pie at the bottom. That’s ok. The think the finished looks better than the sketch.

Window Art by Alison Garwood-Jones

 

 

 

 

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Know your tools

May 7, 2017

Windsor and Newton Cotman pan set

Windsor and Newton Cotman pan set.

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Baratunde Thurston

May 7, 2017

A man with something to say. This drawing was inspired by Baratunde Thurston‘s searching interview with Sarah Jones on her podcast, Play Date.

Watercolour painting of Baratunde Thurston by Alison Garwood-Jones IMG_3032

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Why did I start drawing again?

April 20, 2017

Collage of drawings by Alison Garwood-Jones

It’s simple. I started drawing again because I needed a reason to look up that felt more powerful than the urge to look down at my phone.

Drawing from life forces you to feel edges, to see light, and to experience life.

It’s  been clear to me, for quite some time, that mobile newsfeeds have eroded my ability to notice the world around me.

I’ve zoned out.

Even when I’m phoneless, I still feel trapped in the memory of refreshing my news feed and constantly waiting for notifications.

By replacing my phone with a sketchbook, I’m giving the world a chance to flood my senses again.

 

 

 

 

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Kensington Market

April 20, 2017

Toronto, Spring 2017

Brush pen drawing of Kensington Market by Alison Garwood-Jones

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Urban signals

April 20, 2017

Drawing of shoes hanging from electrical wires by Alison Garwood-Jones

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Birdy Booty Camp

April 20, 2017

Lifting a wing is not interval training.

Bird Workout by Alison Garwood-Jones

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Manly Man

April 12, 2017

A watercolour drawing of a man by Alison Garwood-Jones

I called this one, Manly Man. As soon as I put my brush down, I heard the expression: “I’m not a doctor. I just play one on TV.”

My friend Nichola asked how I made this drawing. It came about thusly: I went to a cafe (Tampered Press) with my cheap watercolour notebook and a Uniball Gel Pen (black, waterproof), looked around for subjects, saw this guy mid-think and quickly laid down the form. I don’t carry a pencil because working in ink forces me to look and commit. A few days later, in a colouring mood, I mixed some yellow ochre and quinacridone rose and dropped in some puddles of flesh tone. Finally, I mixed red, blue and yellow to get his black hair and greyed it up with a white gel pen. The key to getting his expression was to resist looking at my page when I was drawing him. No judgement. No editing. Just doing.

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Soul food

April 8, 2017

Watercolor drawing of chicken shawarmaChicken shawarma + an array of delicious sides.

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