January 13, 2014
“An awesome workshop. The best use of my professional time in years.”
~ Jacqueline Kovacs, journalist and former editor in chief of Professionally Speaking magazine
“Just finished a fantastic social media workshop with @AlisonGJ. Head is full! *Highly recommended.”
~ Tweet by Alanna Cavanagh, award-winning illustrator
“Highly recommended. I’m already putting my newfound skills to work.”
~ Ian Wilms, President Terian Group, former chairman, Calgary Police Commission
“Social Media Marketing for Indie Entrepreneurs & Corporate Dropouts”: a 3-hour workshop with info-packed how-to slides & videos, plus lots of back and forth discussion about the shifting economy and evolving marketplace we’re all navigating.
WHERE: Fionn MacCool’s Irish Pub, 181 University Ave. at Adelaide, Toronto: I’ve booked a private room so we can take over. Complimentary Coffee. Lunch and bevvies will also be available (but not included in the workshop price)
WHEN: Thursday, February 6, 1-4 pm. Spaces are limited to 10 per class. I plan to keep class sizes small to spend time with each individual’s needs. This won’t just be me presenting, but a chance for each of you to share some of your stories/opinions on social media.
HOW MUCH: $100 + 13% HST = $113/person (e-transfers and personal cheques accepted up to 24 hours before class date).
THIS WORKSHOP IS DESIGNED FOR PEOPLE WHO
• run their own business and want to ramp up their social media efforts (but aren’t sure how or which platforms to focus on).
• who want to start their own business and haven’t, but know social media marketing is key to advertising their idea/wares/services.
• who are generally curious about the marketing landscape and know it is never going back to the old model of PR people and ad men telling us what we should want and when we should want it. Now the power is in our hands. That’s a big responsibility, so what do we do with it?
Among other things, this workshop will profile 5 independent businesses, including my own. I’ll tell the story of how each homegrown business is using and experimenting with social media to get their passion projects/services/wares off the ground. Two are journalists turned recipe bloggers, another are a husband and wife team running a crepe food truck, a third is the head of a company doing adrenaline tourism and the last is a clothing designer who is still working out of her home and cutting fabrics on her dining room table. All of these people have different takes on which platforms seem to be working better for them (i.e. Facebook, Twitter, Pinterest, Instagram, SnapChat, WordPress, YouTube/Vimeo/LinkedIn etc.)