Alison Garwood Jones

My next IABC Keynote Address

September 11, 2020

When Covid-19 sent us into lockdown in March, I spent the rest of the month, and all of April, endlessly scrolling on my phone, with no focus and zero discipline. 

By May, I was taking notes on how the pandemic was rearranging the economy. 

By June, I was ready to put myself back out into the world with freelance pitches. Using my notes on the economy, I adjusted my marketing strategy to meet the changing needs and behaviours of customers and clients. To wit: I only marketed skills that would best serve this moment (in my case, drawing), plus I paid careful attention to tone in all of my messaging and storytelling. 

If you’re a freelancer and would like to learn more about my “pandemic process,” join me on October 15th from 6:30-7:30 pm for my next IABC Toronto keynote address, “Creative Ways to Market During a Pandemic.” (via ZOOM) 

My title slide:

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The official invite:

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Bye for now,



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