My next IABC Keynote Address
September 11, 2020
When Covid-19 sent us into lockdown in March, I spent the rest of the month, and all of April, endlessly scrolling on my phone, with no focus and zero discipline.
By May, I was taking notes on how the pandemic was rearranging the economy.
By June, I was ready to put myself back out into the world with freelance pitches. Using my notes on the economy, I adjusted my marketing strategy to meet the changing needs and behaviours of customers and clients. To wit: I only marketed skills that would best serve this moment (in my case, drawing), plus I paid careful attention to tone in all of my messaging and storytelling.
If you’re a freelancer and would like to learn more about my “pandemic process,” join me on October 15th from 6:30-7:30 pm for my next IABC Toronto keynote address, “Creative Ways to Market During a Pandemic.” (via ZOOM)
My title slide:
The official invite:
Bye for now,