Avoid the hard sell
October 8, 2020
As a University of Toronto (SCS) instructor in #DigitalStrategy, I like coming up with different ways to explain what it takes to build a commercial relationship with your audience, without being obnoxiously salesy or transactional. #AdBlockers
When you want something too much … it doesn’t happen. #Desperation
The art of persuasion is about laying down a string of breadcrumbs with your stories and ideas, and letting your readers come to the conclusion: “I need what they are offering.” #LightbulbMoment
It’s kind of like a marriage: sometimes you have to let the other person think that your idea is theirs in order to get what you want.
In this cartoon, I’ve drawn an imaginary conversation between Virginia and Alice. two persuasive storytellers.
Inspired by the teachings of Ann Handley, CC Chapman, Gini Dietrich, Marcus Sheridan, and Jay Baer.