Alison Garwood Jones

Avoid the hard sell

October 8, 2020

Avoid the hard sell - content marketing cartoon by Alison Garwood-Jones

As a University of Toronto (SCS) instructor in #DigitalStrategy, I like coming up with different ways to explain what it takes to build a commercial relationship with your audience, without being obnoxiously salesy or transactional. #AdBlockers

When you want something too much  … it doesn’t happen. #Desperation

The art of persuasion is about laying down a string of breadcrumbs with your stories and ideas, and letting your readers come to the conclusion: “I need what they are offering.” #LightbulbMoment

It’s kind of like a marriage: sometimes you have to let the other person think that your idea is theirs in order to get what you want. 

In this cartoon, I’ve drawn an imaginary conversation between Virginia and Alice. two persuasive storytellers.

Inspired by the teachings of Ann Handley, CC Chapman, Gini Dietrich, Marcus Sheridan, and Jay Baer.


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