Alison Garwood Jones

Summer School

May 21, 2024

Is this you at work?

• Our website traffic is tanking. Now what?
• Does keyword research even matter now that Google is abandoning search?
• How the heck do we create and measure ROI in this new landscape?

If you’re asking these questions, you’re not alone.

Join me in class at the University of Toronto School of Continuing Studies (course #2875) as we identify how marketers and communicators are rewriting their Digital Strategy in the Age of GenAI. *HINT* – content marketing is shifting in more traditional PR direction — i.e. mid-funnel and aimed at audiences who are closer to buying, while keywords take a back seat.

Here is the link to Foundations of Digital Communications Strategy and Social Media.

Let’s learn together,


Cat drawing by Alison Garwood-Jones


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