Continuing Education Archives - Alison Garwood-Jones Alison Garwood-Jones

Back to School

Originally published in August 2022 in Blog, Continuing Education

You asked, and we responded. Starting this fall, I’ll be teaching the NEW Micro Course versions of the University of Toronto SCS’s popular 12-week course Foundations of Digital Communications Strategy and Social Media. • 2875A – Digital Communications Strategy: Defining Your Business Objective – this 5-week course starts Wednesday, September 7th at 6 pm ET. • […]

Student Success Stories

Originally published in January 2022 in Blog, Continuing Education, Social Media Instructor, University of Toronto School of Continuing Studies

Just a few of the students who came to class with very sharp pencils. If you are on this page because you’re thinking of enrolling in my University of Toronto Digital Strategy course, I can see you! But seriously, Hi, I’m glad you stopped by. Whenever I take a course — I took Creating Comics […]

Avoid the hard sell

Originally published in October 2020 in Blog, Continuing Education, Social Media Instructor, Toronto Illustrators

As a University of Toronto (SCS) instructor in #DigitalStrategy, I like coming up with different ways to explain what it takes to build a commercial relationship with your audience, without being obnoxiously salesy or transactional. #AdBlockers When you want something too much … it doesn’t happen. #Desperation The art of persuasion is about laying down […]