Digital Strategy has evolved since 2014, calling for marketers to write a new playbook.
The Evolution of Digital Strategy
Originally published in January 2024 in Blog
Summer School
Originally published in May 2023 in Blog
As a freelance writer and illustrator, it’s my job to stay on top of the latest tools to create, market and distribute my writing, illustrations, videos and audio content. If this is relevant to your job too, join me in class this summer for Digital Communications Strategy & Social Media (also available in Micro courses) […]
Ever the student
Originally published in October 2021 in Blog
Ever the student, I decided to complete the Google Certificate in Foundations of User Experience (UX) Design with Coursera. I took notes. Lots of notes! Junior High Alison is alive and well — behold the highlighters and outlined headers. Junior High Alison also likes that she received 97.41%. I went through this course almost every […]
The Reinventionist
Originally published in July 2020 in Blog, Toronto Illustrators
My brain cells were popcorn listening to Joe Jackman in conversation with Tara Hunt and Stefani Forster for the Anatomy of a Strategy Podcast (July 5, 2020 episode). As Joe says, “The future arrives daily. Create it now. Get it out of the lab. You don’t need to place big bets. Be thoughtful about where […]
