Just a few of the students who came to class with very sharp pencils. If you are on this page because you’re thinking of enrolling in my University of Toronto Digital Strategy course, I can see you! But seriously, Hi, I’m glad you stopped by. Whenever I take a course — I took Creating Comics […]
Student Success Stories
Originally published in January 2022 in Blog, Continuing Education, Social Media Instructor, University of Toronto School of Continuing Studies
Do you have to be an extrovert to be on social media?
Originally published in September 2020 in Blog, Social Media Instructor, Video, Webinar Host
Do you have to be an extrovert to be on social media? No, but you do have to have the patience and editing chops to only share stories that are genuine.
Read moreSocial Media Week Toronto #SMWTO
Originally published in November 2017 in Blog, Social Media Week
This post was first published on the Applied Arts Blog during Social Media Week Toronto 2017. Michelle Pinchev is the executive director of Social Media Week Toronto, an independently organized event that is part of a global network of Social Media Week conferences. Pinchev is also the founder of Pinch Social, a boutique social media […]
Read moreWhen process smothers stories
Originally published in November 2017 in Blog, Social Media Instructor
At some point, anguish over process overtook the focus on stories in the online world. Tina Brown made this observation this week on Alec Baldwin’s podcast, Here’s The Thing. Tina Brown. Watercolor sketch by Alison Garwood-Jones What Brown said was, “It’s no longer about stories and pictures and captions and words, which is what I […]
Read moreThank you
Originally published in October 2013 in Blog
TORONTO: Social Media Marketing Workshop Thanks to everyone who attended yesterday’s workshop. Biggest takeaway: Don’t collect, connect. Numbers pale in importance to great content, especially when so many more people are buying their page views to artificially boost their popularity.
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