Is this you at work? • Our website traffic is tanking. Now what? • Does keyword research even matter now that Google is abandoning search? • How the heck do we create and measure ROI in this new landscape? If you’re asking these questions, you’re not alone. Join me in class at the University of […]
Learner Profile: Megan Fleming
Originally published in January 2024 in Blog
The Evolution of Digital Strategy
Originally published in January 2024 in Blog
My First Student With a Job in AI
Originally published in August 2023 in Blog, University of Toronto School of Continuing Studies
Can AI Mark School Assignments?
Originally published in May 2023 in Blog
The short answer is yes. I tried. First, it’s tempting to outsource marking given that most sessional instructors don’t get paid to grade assignments. Depending on class sizes, you can be marking for an entire week free of charge. Will your students notice if they’re getting a gold star or a knitted brow from a […]
Back to School
Originally published in August 2022 in Blog, Continuing Education
You asked, and we responded. Starting this fall, I’ll be teaching the NEW Micro Course versions of the University of Toronto SCS’s popular 12-week course Foundations of Digital Communications Strategy and Social Media. • 2875A – Digital Communications Strategy: Defining Your Business Objective – this 5-week course starts Wednesday, September 7th at 6 pm ET. • […]
Fall Courses
Originally published in August 2022 in Blog
BACK TO SCHOOL: I’ve expanded my teaching lineup this fall to include a 5-week Micro Course designed for students looking to develop specific skills much faster through compact learning opportunities. Head over to learn.utoronto.ca and type in these course numbers to learn more, or click the links below: 2875 – Foundations of Digital Communications Strategy and Social Media (12 weeks) […]
Ever the student
Originally published in October 2021 in Blog
Ever the student, I decided to complete the Google Certificate in Foundations of User Experience (UX) Design with Coursera. I took notes. Lots of notes! Junior High Alison is alive and well — behold the highlighters and outlined headers. Junior High Alison also likes that she received 97.41%. I went through this course almost every […]